Pioneer – Bold in the Details

15 Second CGI Video

15 Second CGI Video

6 Second Teaser Film

Pioneer – Bold in the Details

‘Bold in the details’ is the concept behind this fully integrated campaign created and produced for Pioneer Asia’s latest 2018 car audio speaker series. Our approach was to tap into Pioneer’s ‘bold and beautiful’ award winning sound quality, by engaging audiences visually and emotionally. We took a product story and translated it into a human one. Hear more…feel more…and discover how Pioneer sound can turn an everyday journey, into an extraordinary one.


Director & Photographer:

David Byun

Client:

Pioneer Asia