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NIKEiD

04
Apr
2017

Nike’s NIKEiD puts the creative choice in the hands of the consumer, who can design and customise their own Nike sneakers. To promote this exciting option, BBH commissioned a content series of cinematic celebrity portraits captured in stunning slow motion.

Ben Cook’s signature raw, gritty treatment translates to images and videos that communicate the passions behind the NIKEiD designs and how they relate to the celebrities featured.

Directed and Photographed by Ben Cook.

Images
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