NIKON ASIA LAUNCHES INTEGRATED CONTENT TO SHOWCASE NIKKOR LENSES.
ugly duckling projects led an integrated, real-time content team consisting a director, writer, editor, photographer, and producer filming in multiple locations to create EXPLORING NIKKOR LENSES : BALI – a fresh take on product storytelling with a series of beautiful images and films that inspire young photographers and photography students, and organically showcase the quality and potential of Nikkor lenses.
This series of 8 films, directed by Mike Rogers, is connected by a singular story arc. The narrative film introduces viewers to the world of NIKKOR lenses with integrated imagery and content including a Behind-The-Scenes supporting story.
EXPLORING NIKKOR LENSES : BALI is a story of a young aspiring photographer exploring the natural beauty of Bali through the eyes of NIKKOR. She is mentored and coached along the way by Scott Woodward – Nikon Ambassador. Together they capture majestic moments across serene locations, including Waterfalls, a campfire by the beach, rice patties and majestic sunrise at a Balinese Temple.