Nikon – I AM EXPERIMENTAL
our task from Nikon Asia was to help engage young, aspiring photographers and videographers in Asia with the Nikon brand cameras and lenses.
so we created I AM EXPERIMENTAL, an experimental youth content platform for Nikon digital and social channels. we mentored and assisted in the production of conceptual content by youth, for youth. based on a monthly content theme, we hold weekly content incubators and brainstorms offering professional guidance, conceptually, strategically as well as technically.