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Pioneer – Feel the Details

15
Sep
2016

‘Feel the details’ is the creative theme behind a fully integrated campaign for Pioneer Asia’s latest 2016 car speaker series, created and produced by UglyD.

The campaign embraced Pioneer’s award winning speakers for their intricate quality and accuracy in sound. This product story was translated into a human one. Taking a journey and experiencing some of natures beautiful and organic details.

Co-Directors Peter Lau & Robbie Bempasciuto. Photography by Peter Lau.

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