Nike

Nike’s NIKEiD puts the creative choice in the hands of the consumer, who can design and customise their own nike sneakers. To promote this exciting option, BBH Singapore commissioned a content series of cinematic celebrity portraits captured in stunning slow motion.

Ben Cook’s signature raw, gritty treatment translates to images and videos that communicate the passion behind the NIKEiD designs featured and how they relate to the celebrity ambassadors.

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Director & Photographer:

Ben Cook

Client:

Nike